Strategy Consulting Construction
Our track
record
Do Well Do Good supports clients across the construction value chain—from engineering and materials to infrastructure and facilities. Our integrated approach focuses on decarbonization, energy efficiency, circularity, and climate resilience to enable high-performance, future-ready built environments.
Key projects include defining a circular economy strategy for a global building materials manufacturer—covering market sizing, business projections, and go-to-market planning for low-carbon product lines.
ENGINEERING
We help clients develop innovative engineering solutions for high-performance, sustainable buildings and infrastructure. Our approach emphasizes energy efficiency, digital design tools, and lifecycle optimization to drive long-term value and resilience.
MATERIALS
We support the use of sustainable, low-carbon materials in construction projects. From sourcing strategies to material innovations, our solutions minimize environmental impact and enhance durability, aligning with circular economy principles.
INFRASTRUCTURE
We advise on the planning, design, and delivery of resilient infrastructure that meets modern demands. Our work integrates climate adaptation, smart technologies, and sustainability for future-proof urban environments and transportation systems.
FACILITIES
We enable smarter, more efficient facilities through digital tools, energy management, and user-centered design. Our services span sustainability retrofits, operational excellence, and decarbonization, helping clients optimize performance and reduce environmental footprints.
Use cases
Materials: Go-to-market strategy
We helped our client design the go-to-market strategy for Refiber, a new acoustic material made from 90% recycled content and cutting GHG emissions by 75% compared to conventional solutions. Our study assessed its potential across six European countries, with a focus on Sweden, the Netherlands, and Finland.
We identified the key purchasing criteria — acoustic performance, price, and fire safety — while highlighting how sustainability and brand image are gaining importance. Based on our analysis, Refiber could generate up to €1M in additional margin and should be rolled out progressively, starting with pilot customers in the tertiary sector.
Facilities: Indian hotel industry
We helped our client analyze the dynamics of the branded hotel industry in India.
Through market sizing and growth analysis, we showed that while luxury and mid-market segments dominate, the mid-market was expanding fastest, driven by middle-class demand.
We assessed business models, highlighting the shift towards asset-light approaches (management contracts, franchises). Our recommendations supported the client in identifying where and how to best capture value in this fragmented and fast-growing sector.
Engineering: Impact assessment of BIM
We advised our client on assessing global BIM (Building Information Modelling) adoption and its implications for their business. By analyzing key markets (UK, Scandinavia, China, and others) and reviewing government mandates and industry initiatives, we highlighted where adoption was fastest and why.
Our work identified opportunities for the client to move beyond compliance and efficiency, to instead use BIM as a lever to build closer client relationships and influence standards-setting in growth markets.
Facilities: Hotel market in China
We supported an in-depth analysis of China’s rapidly expanding hotel industry, which grew nearly forty-fold in a decade. Our work combined expert interviews, large-scale surveys of over 1,000 hotel visitors, and hotel-level assessments to map market dynamics across segments (economy, mid-scale, high-end).
We identified key growth drivers such as rising middle-class demand, infrastructure expansion, and the growing role of online travel platforms. A deep dive into green hotels highlighted regulatory frameworks, consumer expectations for sustainability, and pioneering practices by leading hotel groups.
Engineering: IoT innovation scoping
We supported our client in exploring the disruptive potential of IoT (Internet of Things) for the construction sector, focusing on passive products.
By conducting 13+ expert interviews and benchmarking case studies, we identified ~15 high-potential use cases (flooring, glass, roofing, ceilings) and emerging business models such as predictive maintenance and shared-benefit schemes.
Our work helped the client understand challenges around data ownership, security, and standards, and define strategic options to capture new revenue pools.