Our purpose
Our purpose is to train, advise and support leaders and future leaders to find the right balance between impact and performance to create an economy that works for all and for the planet.
What drives us
Our purpose drives our strategy. It defines who we are and where we go.
That’s why we made it our name: Do Well Do Good.
The problem we want to solve
Economic systems of the 20th century helped drive prosperity and contributed to lifting billions out of poverty.
However, the challenges of the 21st century call for new approaches.
Despite the wealth and technological progress achieved globally, 700 million people still live in extreme poverty, inequalities persist, and environmental pressures are intensifying.
At Do Well Do Good, we believe that part of the solution lies in evolving mindsets — fostering stronger connections between business performance and the generation of positive social and environmental impact. That’s the change we aim to support.
Our convictions
Doing well and doing good is possible
We believe performance and impact can go hand in hand.
You don’t need a charity to drive change. Companies can embed impact at the heart of their business. NGOs can scale through sustainable approaches. The public sector can innovate and contribute.
And it’s not just about organizations. Individuals, too, can align ambition and purpose.
Doing well and doing good doesn’t have to wait for weekends — it can happen Monday to Friday.
Companies can have positive financial return and positive social impact
Customers increasingly expect brands to act responsibly.
Talents want more than a job — they seek purpose and alignment with their values.
Embedding impact at the core of strategy may introduce short-term constraints, but it builds long-term competitive advantage.
It’s not just the right thing to do — it’s a smart way to succeed.
The public sector can be more effective
Just like private organizations, the public sector is facing new expectations and growing complexity.
Improving the way we design and implement fiscal and administrative frameworks can help increase transparency, efficiency, and trust — for the benefit of all stakeholders.
There is also an opportunity to make public careers more attractive and flexible, with clearer pathways across sectors.
The choices we make
We work with companies who are sincerely committed to social transformation
We provide strategic consulting to organizations that have already begun integrating impact into their core — whether through internal transformation or external initiatives.
This focus means we don’t work across all sectors. We choose to work with teams that share our ambition for meaningful change.
We keep our salaries reasonable
Consulting staff are compensated below industry standards to ensure we can work only on projects aligned with our purpose.
We hire people from all backgrounds
We believe that companies can be a very powerful social ladder. We ensure that more than 5% of our staff are recruited from underprivileged backgrounds and are offered opportunities to grow their skills and progress in the organization.
We create inclusive offers
We design education programs which give a chance to all talents, regardless of their social origins, to develop their full potential.
